FSB to move into William Hill’s old Shoreditch office
Sportsbook provider says the tech-hub location “represents a perfect fit for FSB”
FSB is set to move into William Hill’s old offices in Shoreditch, at the heart of London’s tech community, from next week.
The sportsbook provider is taking over two floors of the Scrutton Street site which will be home to over 100 tech staff.
According to FSB, the office will house a new product-development floor replete with a fully-functioning betting shop fitted out with FSB’s latest fleet of SSBTs.
FSB said in a statement: “The Shoreditch offices, with a history for placing a premium on innovation and a growing product portfolio, represent a perfect fit for FSB.”
William Hill first moved into the office in 2013 before consolidating staffer into the new central London office earlier this year.
FSB’s business development director, Richard Thorp, added: “We view this as a hugely salient step in the evolution and ambitions of FSB. Shoreditch is a rich environment for tech talent, which makes it a natural habitat for FSB’s industry-leading expertise.
“Milestone digital innovation and differentiation sets us apart from out rivals, so these offices provide the resources and ideal setting in which to keep our portfolio at the cutting edge. The move demonstrates our commitment to building on our stable base by innovating and staying ahead of the market trends for our partners.
“It’s an exceptional building with a strong trading tradition in an area of growing appeal. It’s a happy coincidence when location and vocation converge. We all can’t wait to get the keys to the property.”