Cherry launches dedicated Polish sportsbook
New PZBuk.pl site will be customised for Polish market and offer “intuitively simple content”
Cherry’s Polish subsidiary has launched a new sports betting brand in Poland called PZBuk.
The brand, which translates as The Polish Bookmaker, will be customised for Polish customers, Cherry said.
“Our Polish sports betting licence allows us to launch one of the first brands in the Polish gaming market,” said Lahcene Merzoug, CEO of ComeOn.
“At the PZBuk.pl site, we can offer our online services, which are in complete compliance with Polish regulations.
“2PZBuk will be a brand that we fill with exciting and intuitively simple content and will be a good addition to the Polish market.”
Cherry is the ninth operator to be licensed in the Polish market, and one of three companies receiving a licence following the introduction of the current regulations on 1 April 2017.
Several international operators have declined to apply for a Polish licence, in part due to a 12% tax on turnover.