Hero Gaming boosts marketing efforts with NMPi partnership
Malta-based operator reports a 47% CPA decrease after pushing Casino Heroes brand in UK market
Hero Gaming has struck a new partnership with digital media firm NMPi Solutions to optimise paid search advertising campaigns for the operator’s Casino Heroes brand.
NMPi has been charged with increasing first-time depositors (FTDs) through the use of pay-per-click (PPC) marketing, having gained access to the Casino Heroes account since October.
According to the Malta-based operator, CPA through brand-related keywords has fallen by over 47% thanks to the optimisation of paid search efforts.
The brand’s FTDs from non-branded keywords have also reportedly increased by more than 90%.
Hero Gaming CMO Mikael Jansson said: “Since our UK launch back in January, we have been committed to continuously improving the experience of our users and growing our Casino Heroes brand at scale.
“With these ambitions in mind, we sought to work with a local agency that could maximise our paid advertising performance and drive strong results throughout the region.
“NMPi’s digital solutions provide full support for our paid search efforts, helping us towards our business goals,” he added.