Betway signs horseracing stars as brand ambassadors
Trainer Ross O’Sullivan and former jockey Kate Walsh will contribute to Betway blogs and provide insight on major meetings
Betway has signed horseracing stars trainer Ross O’Sullivan and former jockey Kate Walsh as its latest brand ambassadors.
As part of the agreement, O’Sullivan, who rode as an amateur for Jessica Harrington and began training horses in 2011, will provide regular updates on the yard with blogs for the Betway Insider.
Walsh, who retired this year, will provide insight on the major meetings during the year, as well as key racing stories and issues.
Betway’s Alan Alger said: “Ross is an up and coming trainer in Ireland and will give Betway Insider readers a fascinating insight into training horses.
“As for Katie, racing fans will be interested to know what she’s been up to since retiring from the saddle and her experience and knowhow of racing will provide a unique perspective for our readers,” Alger added.
Ross O’Sullivan said: “We’re thrilled to get started with Betway and looking forward to giving readers our thoughts and opinions on a variety of topics in racing as well as updates on all our runners.
Earlier this month Betway launched the first advertising campaign of its €100m marketing deal with Saatchi & Saatchi.