JenningsBet.com relaunches on FSB

FSB has relaunched independent bookmaker JenningsBet on its platform, pledging to join up the business’ online, retail and mobile channels.

JenningsBet.com was relaunched this morning, with FSB taking over the platform provision from SBTech via The Gaming Platform.

JenningsBet has operated for almost 60 years, with more than 100 shops throughout Britain.

Greg Knight, managing director of JenningsBet said retail betting was necessarily evolving after what he called a “tough” 2018, but Knight said the local betting shop still has “a key role” to play for the business going forward.

Knight said: “So, while we were keen to make this digital upgrade, finding the right partner who could join up our customers’ diverse needs across all channels was crucial. FSB’s proven track record for delivering a flexible-yet-reliable platform with effortless speed across all sporting events set them apart.”

Knight added: “With this state-of-the-art sportsbook, we aim to capitalise on the ramping demand for a mobile-first solution.”

FSB will also provide a live casino and a full suite of casino games alongside its sportsbook.

Richard Thorp, FSB’s business development director, added: “We’re delighted to join forces with JenningsBet, one of the most trusted and revered names in UK betting.

“Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features for online, mobile and retail. After a rewarding trip to ICE, it’s great to hit the ground running with the first in a suite of new deals.”