Amelco and RISQ to “redefine” sportsbook supplier model with new partnership
Clients will pay based on sports betting turnover rather than revenues to remove risk
Sports betting provider Amelco has teamed up with risk-management firm RISQ to launch a new sportsbook supplier model it claims will “redefine the relationship between suppliers and their clients”.
The new model sees clients pay a percentage based on sports betting turnover instead of gross gaming revenue, thereby smoothing revenues and preventing operators from loss-making periods in the sporting calendar.
The partnership – dubbed the first of its kind by Amelco – will see RISQ provide financial liquidity and sports trading expertise to combat the risks posed by variance.
Amelco trading director Sam Foulkes said: “This service is set to offer the industry a completely new trading instrument and a unique opportunity for our clients – and we’re delighted to be delivering something so innovative.
“RISQ is unrivalled when it comes to experience in sports betting analytics, coupled with access to liquidity, risk management tools and pricing expertise – and this service is a very exciting proposition,” he added.
RISQ CCO Tom Mitchell added: “We’re thrilled to partner with a leading, established tech company like Amelco on this deal and to notch-up another industry first. We feel this really is something very innovative that cements our position at the forefront of risk management and sports trading services for the global gaming industry.”
Last week, Amelco added fantasy betting to its sports product through a new partnership with FSI.