How can online gambling firms motivate their employees through tough times?

Times are tough in the industry and employees are nervous. How can companies keep their teams engaged and motivated during this challenging period? Team building and luxury parties don’t look good to shareholders. Employees may not be in the mood to celebrate anyway, especially if they are hearing doom and gloom stories from all angles. So, what are some ways egaming companies can help their team members still feel committed to the company, and motivated to do their best work?

Recognise good work when it happens

There are tons of simple and effective options to recognise good work. Leaders should speak out when their team members do something awesome. It could be done privately, for example, a personal phone call or email to say thanks. Even better, do it publicly as a company-wide award or shout out.

Give company events a purpose

The egaming industry has been known for its extravagant parties and champagne events. Those days are gone. Rather than doing celebration events for no reason, we should now tie them to successful client wins or exceptional team performance. It is even better if events can be used to contribute toward good causes such as helping out at a shelter, skills sharing in the community or a local clean up event.

Address the leaks

When people feel nervous, there are rumours coming from everywhere. Recruiters even take advantage of it, calling potential candidates to tell them ‘I heard (insert random gloom and doom story)’. It is now more important than ever for corporate executives (CxO) to communicate to develop trust and ensure they don’t lose talented people.

Develop managers and leadership

This industry must have strong leaders to help it survive the storm. Leaders who are experienced, and above all well-informed and motivated so they can share the right information with their teams. Now is not a good time to skimp on sharing information with your leadership group, or on their training and development.

Maintain a focus on culture 

A strong culture will set you apart. Don’t let it slide. If the company needs to make major changes such as restructuring or redundancy – make sure your culture shines through. For example, look after the employees involved. Focus on clear, timely and honest communication and where possible always offer more than just the legal minimum help and assistance. It will not only help those impacted individuals but ensure the employees who were not impacted feel more secure and valued.

Natasha Gowans is a PR and communications consultant with 15 years’ experience working for global brands which have been through growth, decline and everything in between. She has previously worked for Gaming Innovation Group and is currently freelance.