Greentube completes CashBet Coin acquisition
Novomatic-owned subsidiary will now offer crypto payments on flagship social casino brand GameTwist
Greentube has completed the acquisition of the CashBet Coin cryptocurrency and its underlying blockchain technologies.
Vienna-headquartered Greentube – a subsidiary of Novomatic – will now offer the use of cryptocurrency gaming throughout its portfolio.
Last year, the firm launched a trial integration of the CBC currency within its flagship GameTwist brand, which ultimately proved successful.
GameTwist will now offer cryptocurrency as an alternative payment method in each market, across more than 400 games.
Michael Bauer, Greentube’s chief games officer, said: “The acquisition of the CashBet Coin Treasury allows us to expand the use of blockchain solutions and we are evaluating the spread across our B2C casino portfolio to enhance the customer experience.
“We’ve seen increasing demand from players to offer cryptocurrency as a payment option and the successful integration of CBC on GameTwist has demonstrated the benefits of the technology for social gaming.”
CashBet Coin president Ed Brennan added: “This deal completes our ongoing partnership with Greentube and is testament to the technical excellence and versatility of CBC.
“Given the scale of the company’s social user base and operations, the acquisition will further advance development of the technology.
“With CBC now under the control of a leader in the global egaming industry, we look forward to establishing greater utility of the token and seeing many more integrations across Greentube’s social products and services.”