ComeOn Group shelves SveaCasino brand in Sweden
Malta-based operator also pulls CherryCasino out of market to focus on best-performing brands
ComeOn Group has removed its SveaCasino and CherryCasino brands from the Swedish online gambling market, EGR Intel can reveal.
The operator blocked deposit capability and gaming activity across the two brands on 7 May, although the sites remain open and active so players can log in to withdraw their remaining funds.
EGR Intel understands the operator has since renounced its Swedish Gambling Authority (SGA) licences for the two domains.
The move means ComeOn Group now has five brands active in Sweden, including Snabbare, Hajper, ComeOn, CasinoStugan and MobilAutomaten.
ComeOn Group CEO Lahcene Merzoug
ComeOn Group CEO Lahcene Merzoug told EGR: “We are taking these measures in order to consolidate the group’s offer.
“We want to give customers the best gaming experiences and we do this by focusing on our best-performing brands,” he added.
ComeOn Group underwent a corporate rebrand in January 2020 to clear up uncertainty over the parent company and the consumer brand.