Level playing field: Will bettors relish the return of the behind-closed-doors Premier League?
Keith O’Loughlin, SVP sportsbook, digital for Scientific Games, provides his insight into the trading challenges and potential changes in betting behaviour ahead of the Premier League’s return
16/06/2020
Where’s your famous atmosphere?
A change in betting behaviour
Pent-up demand
As senior vice president sportsbook and platform at SG Digital, Keith O’Loughlin is responsible for the sports betting division that powers market-leading sportsbooks across the globe including GVC, Sky Bet, Caesars Entertainment, New Zealand Racing Board and Danske Spil among others.Related Articles
M&A Sports betting
Jason Robins: DraftKings can become a $100bn company