Crossing the pond: how the NFL is making a splash in Europe
As the US sports betting ecosystem continues to blossom, the NFL has tapped into its European fanbase with betting partnerships in the UK, Ireland and Germany. But what does this mean for the league, operators and future revenue growth?
A pre-PASPA world
EGRAhead of the rest
Dipping a toe
EGR IntelThe benefit is that the major leagues have deals with major data providers, all of whom have a clear line into UK bookmakers. So, there isn’t the barrier to entry – Marc Thomas, Propus Partners