Q&A: Google on the next wave of RMG Play Store apps and the power of YouTube
Chris Harrison, Google industry head for financial trading and igaming, explains the tech giant’s latest thoughts and plans across Play Store, gambling ads, YouTube and more
EGR IntelEGR Intel: What are Google’s plans regarding further repeals on its RMG app Play Store ban following the latest repeal in March?Chris Harrison (CH): EGR Intel: Why was there such a lengthy period between the first initial repeal (UK/France) and the repeal in March 2021? CH: EGR Intel: In December, Google launched UI features that allowed customers to further control gambling advertisements. What sort of levels of engagement/success can you report since its implementation? CH: EGR Intel: What changes have we seen over the last decade in terms of keyword searches?CH: EGR Intel: Can you dive into the merits of paid search versus organic in terms of importance to the igaming industry?CH: EGR Intel: What are your thoughts on YouTube’s potential for the igaming industry?CH: EGR Intel: Why do you think the industry has only dipped its toes into the YouTube space so far? CH:EGR Intel: Is there any appetite from Google to follow Yahoo into a sportsbook model? And if so would this be done via a JV or other by other means?CH: EGR Intel: Are there any additional gaming/gambling innovations Google is working on currently?CH: