Social Media Tracker: Can gaming operators use social media to encourage loyal players to try new titles?
Digital Footprints provides insight on player loyalty and how social media can play a key role in diversifying customer spend
17/09/2021
Which games are players most loyal to?
Why player loyalty is so important
Can operators use social media?
Case study: LeoVegas
Loyalty can be built
Sharon McFarlane is the managing director of Digital Footprints – a digital marketing agency that specialises in igaming. She has eight years’ experience in the industry and has contributed regularly to industry magazines and conferences sharing her expertise on all things digital marketing. Her company (www.digital-footprints.co.uk) offers an outsourced solution for igaming businesses when it comes to content marketing, social media, UX design, website design, branding and conversion rate optimisation.Related Articles
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