Latam focus: Understanding Latin America’s sports bettors
Pronet Gaming’s sportsbook and trading director Tommy Molloy discusses the opportunities and challenges presented in fast-growing, emerging markets across Latin America, and why finding a local approach to sportsbook products is so important
EGR Intel (EGR): How is Pronet Gaming adapting its sports betting offering for Latin American markets?Tommy Molloy (TM):EGR: In what ways do the preferences of sports bettors in Latin America differ from those in more mature, European markets?TM:EGR: How might Pronet Gaming’s recently launched Popular Bets and Popular Events widgets be used in Latin America?TM:EGR: What is around the corner for sports betting in Latin America? Is there anything that will change the outlook?TM:EGR: Why choose Pronet Gaming in emerging markets?TM:Tommy Molloy is sportsbook and trading director at Pronet Gaming. With a wealth of knowledge and management expertise across product, operations and sports trading, Molloy has over 15 years’ experience working for established businesses and start-up ventures in B2B and B2C environments. Before joining Pronet Gaming in July 2019, he held the position of head of sports at Tabcorp and has also held leading roles for Sportradar and Betway, among others.