Log in
  • Home
  • Digital Editions
  • Events
  • NA Tracker
  • Rankings
  • EGM
  • Directory
  • Media Hub
Log in

Sazka Group undergoes rebrand to Allwyn

Czech lottery firm adopts UK-facing subsidiary name as umbrella title for pan-European operations

Joe Levy
08/12/2021
fourth National Lottery licenceAllwyn brand identity in the UK in April
Allwyn Camelot Czech Republic Europe National Lottery News Rebrand Sazka Group

Related Articles

Responsible gambling
GambleAware launches rebranded support service
Data
Prize catch: Allwyn gears up to take on the fourth National Lottery licence
M&A
Allwyn completes Camelot Lottery Solutions Group acquisition
Strategy
Allwyn secures €335m loan facility to aid Camelot acquisition

Must Reads

  1. EGR Power Affiliates 2022 1
  2. Jason Robins: DraftKings can become a $100bn company 2
Sign up to our daily newsletter
Stay up to date with all the latest gaming industry's news and events.
Stay updated
Explore the world's leading news
source covering the online gambling industry
About
  • About EGR
  • Advertise with us
  • Privacy statement
  • Terms & Conditions
  • Cookie Policy
Company
Pageant Gaming Media UK
11 St John Street, London
EC1M 4AA, United Kingdom
Contact Us
support@egr.global
+44 20 7149 0699

Calls may be recorded for
training and monitoring purposes

© 2026 EGR Global. All Rights Reserved.