Trio of hires as iSoftBet expands its leadership team

Malta-licensed games provider iSoftBet has expanded its senior team by filling three C-level positions with experienced industry executives. Maor Barski has joined as COO, Pedro de Matos as CFO and Peter Nikashin as CMO, with the three together bringing over 40 years’ worth of industry experience. Barski has over 10 years’ igaming management experience having held key positions at GoWild Gaming and Playtech subsidiary, CSMS. De Matos joins having previous senior experience from his time at both Aristocrat and live gaming provider, TCSJOHNHUXLEY. His most recent role was as group CFO at Dubai-based polymers solution provider, Ingenia Polymers. Completing the trio of new hires, Nikashin joins from Play’n GO, where he spent over a year and a half as marketing manager before becoming head of marketing in March 2019. Prior to his last role, Nikashin spent time at both Betsson and Tipico. The recruitment drive comes as the company looks to continue its global expansion in regulated markets. Nir Elbaz, CEO of iSoftBet, stressed that industry experience was vital in these hires: “2021 saw us make major strides as a company and we’re pleased to be able to add three major executives to the iSoftBet family, all bringing fantastic industry knowledge and experience. “We have ambitious goals and these appointments will no doubt assist us as we continue our journey.” Addressing his new role, Barski commented: “iSoftBet is a supplier with a sterling reputation and it is a very exciting time to be joining them. With bold plans in place, we look forward to a great year ahead.” De Matos said: “A leading provider focused on regulated markets and bringing amazing gaming experiences to players, iSoftBet stands apart and I’m delighted to join them.” And new CMO Nikashin stated: “Instantly recognisable products, aligned with a strong appreciation of innovation make iSoftBet an eye-catching supplier, and I’m extremely excited for the adventure ahead.”