The right fit: Why Glitnor Group has chosen to branch out into the affiliate sector
Glitnor Group CEO David Flynn lifts the lid on the firm’s recent acquisition of challenger affiliate KaFe Rocks and what this deal might mean for Glitnor’s future
EGREGR Intel: Can you elaborate on the structure of the arrangement? David Flynn (DF): EGR Intel: In the statement confirming the deal you’ve mentioned targets relating to the KaFe Rocks acquisition. How you measure those targets and do you have anything long term in mind?DF:EGR Intel: Can you provide more detail on the background talks that took place in the run up to the deal?DF:EGR Intel: Why was it important to you to keep some of the KaFe Rocks existing management structure in place as part of the deal?DF: EGR Intel: What does being the most entrepreneurial company mean to you?DF:EGR Intel: How much of the acquisition is about diversification into the lucrative US market? DF:EGR Intel: What’s the reason for the move into affiliate marketing?DF:EGR Intel:Coming from the Jackpotjoy Group and your experience with the Vera&John brand, which is very successful in Sweden, how much of those lessons learned from that time translated into what you did with Lucky Casino?DF:EGR Intel: What’s next for Glitnor?DF: