Optimove iGaming Pulse: UK mobile bet rate up 41% YoY
In a monthly column, Optimove shares the latest insights from its iGaming Pulse Report looking at how casino and sports KPIs performed in February 2022
Sports KPIs
Monthly deposits
Monthly net gaming revenue per player
Average deposit amount
Retention rates
New retention rates
New retention rates have decreased by 3% MoM and by 15% YoY, now standing at 39%.
Conversion rates
Number of activity days
Mobile bet rate
Casino KPIs
Average deposit amount
Monthly deposit per player
Monthly revenue
Conversion rates
Retention rates
New retention rates
Number of activity days
Stay tuned for Optimove’s iGaming Pulse report to be published next month!