Cast a Spel: how Svenska Spel has been regalvanised since Sweden re-regulated
Three years on from Sweden re-regulating its market, Svenska Spel president and CEO Patrik Hofbauer discusses how the state-owned operator is standing its ground with online rivals
Put a cap on it
Money matters
Leading the way
“It’s tough to defend market share when 90 new players come into a market, but we have been used to competing when this was a grey market” – Patrik Hofbauer, Svenska Spel