Gaining traction: What’s behind Kindred’s Pennsylvania igaming uptick?
Kindred US SVP Manuel Stan talks post-Covid-19 igaming growth in Pennsylvania and hitting double-digit market share in key states
EGR North America (EGR NA): Kindred’s igaming revenue in Pennsylvania has more than doubled in the last two months, so how have you powered this growth compared to other operators which fluctuate month to month?Manuel Stan (MS):EGR NA: How has Kindred US approached marketing and brand awareness on the return of the NFL in September?MS:EGR NA: And how has cross-sell developed since Covid-19 caused an uptick in igaming users?MS:EGR NA: What is the roadmap for Kindred’s target to gain “high single-digit market share” across multiple states?MS:EGR NA: Will Caesars’ William Hill acquisition affect Kindred’s market-access partnership with Caesars to enter new states?MS:EGR NA: Which other states are an exciting prospect for Kindred?MS:EGR NA: Last year you set a target to grow your US team to 30 by the end of 2019. Where are you at now?MS:EGR NA: As competing operators like DraftKings, Penn National, and Roar Digital inject huge amounts of new capital from investors, do you feel more investment could be made into the Kindred US business?MS:EGR NA: Are you still looking to move the US products onto your own back-end tech stack? If so, what’s the timeline for that? MS: