William Hill expands slots portfolio with NYX deal
Agreement hands operator access to multi-platform content via NYX's Open Gaming System
William Hill has gone live with hundreds of additional digital slot titles after extending its relationship with software supplier NYX Gaming.
The fresh deal now includes games developed by a wide range of suppliers hosted on NYX’s Open Gaming System (OGS) and significantly increases the multi-channel content offered by the operator.
“The potential to partner with a significant number of suppliers new to William Hill was a significant factor in the decision to implement OGS,” Nick Gabriel, director of gaming operations at William Hill, said.
William Hill had already been in receipt of a range of games supplied by NYX’s wholly-owned subsidiary NextGen Gaming.
“This latest extension with NYX Gaming Group allows William Hill to offer players the best in multi-supplier content, including the classics from NextGen Gaming that William Hill have offered for many years,” Gabriel added.
NYX commercial director David Johnson said the deal “significantly widens the deployment possibilities” for William Hill and strengthened the relationship between the two firms.
“I am proud the group partnership with William Hill continues to grow – through supply of catalogue and co-authored NextGen Gaming content which has borne smash titles such as Gorilla Go Wild; to this latest agreement that allows for the supply of an extended portfolio of multiple third-party game suppliers via OGS,” Johnson said.