SEO snapshot: The changing face of NFL SERPs
Chris Mawson, SEO lead at ICS-digital, takes a deeper look at search terms relating to NFL picks
| Ranking | Domain | Contains betting content? Yes/No |
| 1 | cbssports.com | No |
| 2 | cbssports.com | No |
| 3 | cbssports.com | No |
| 4 | sbnation.com | No |
| 5 | sbnation.com | No |
| 6 | espn.com | No |
| 7 | sportingnews.com | No |
| 8 | oddsshark.com | Yes |
| 9 | walterfootball.com | No |
| 10 | si.com | No |
| 11 | nflpickwatch.com | Yes |
| 12 | sportschatplace.com | No |
| 13 | covers.com | Yes |
| 14 | picksandparlays.net | Yes |
| 15 | sportsbookreview.com | Yes |
| 16 | foxsports.com | No |
| 17 | weeklypickem.com | No |
| 18 | sportsline.com | Yes |
| 19 | thesportsgeek.com | No |
| 20 | nbcsports.com | No |
| Ranking | Domain | Contains betting content? Yes/No |
| 1 | azcentral.com | No |
| 2 | profootballnetwork.com | Yes |
| 3 | nfl.com | No |
| 4 | cbssports.com | No |
| 5 | sportingnews.com | No |
| 6 | espn.com | No |
| 7 | oddsshark.com | Yes |
| 8 | bleacherreport.com | No |
| 9 | pickswise.com | Yes |
| 10 | nflpickwatch.com | Yes |
| 11 | sportsline.com | Yes |
| 12 | picksandparlays.net | Yes |
| 13 | walterfootball.com | Yes |
| 14 | collegefootballnews.com | No |
| 15 | nytimes.com | No |
| 16 | nytimes.com | No |
| 17 | draftkings.com | Yes |
| 18 | theathletic.com | No |
| 19 | fivethirtyeight.com | No |
| 20 | sportsnaut.com | Yes |