Conversion Corner: Lessons learned from 2021
Chalkline CEO Daniel Kustelski looks at some of the headline customer acquisition numbers from the past 12 months and how the lessons learned will impact marketing spend in 2022
Nevada
New Jersey
Indiana
The tactic of bonusing
- Pennsylvania saw bonuses of 30% of sportsbook GGR in 2020 and that increased to 33% in 2021 while handle and hold doubled
- Arizona operators bonused 84% of sportsbook GGR after the first and second months of operations
- Michigan sportsbooks bonused 52% of betting GGR back to players in 2021, the first year it accepted online/mobile sports betting
- Colorado’s rate was 56%. That may have something to do with the fact there are 25 books targeting a smaller population state than Michigan.