Playmaker Capital acquires Wedge Traffic for $31.2m in cash and stock deal
Wedge Traffic becomes Playmaker’s first affiliate platform business in a bid by emerging media firm to increase US market exposure
20/10/2022
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Wedge founders Dan Kersh and David Copeland will join Playmaker’s senior leadership team as part of the sale.
In remarks concerning the transition Kersh cited two main reasons for joining the Playmaker family: “Firstly, they understand how to support and accelerate data driven marketing within the igaming sector. Secondly, and perhaps of even greater importance, they appreciate the value of creating a winning culture and how it must be considered the heartbeat of any successful business.”
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