Fall 2022: Affiliate and SEO analyses of the US igaming market
Online Gambling Quarterly provides a vertical/segment-specific analysis of US online gambling operators’ affiliate and SEO activities
The top gambling advertisers on affiliate websites in the US
- Betting-specific affiliate benchmarking: The analysis was based on 120 affiliate websites that made it into Google’s local top 50 search results. FanDuel leads this ranking and is featured on 85% of the betting-focused affiliates. Runners-up are DraftKings and BetMGM.
- Casino-specific affiliate benchmarking: The analysis was based on 67 affiliate websites that made it into Google’s local top 50 search results. Unibet leads this ranking and is featured on 67% of the casino-focused affiliate sites. Runners-up are BetMGM and DraftKings.
Casino SEO analysis: Bovada leads