BetBright extends sponsorship deal with Cheltenham Racecourse
Sportsbook signs three-year horseracing partnership which includes naming rights of two races
BetBright has announced a three-year sponsorship renewal with Cheltenham Racecourse.
The sportsbook has sponsored the BetBright Cup, a race which celebrates Anglo-Irish rivalry, at the Cheltenham Festival since its inauguration in 2015 and will continue the partnership through 2019.
Also included in BetBright’s sponsorship portfolio is the G2 BetBright Cotswold Chase which takes place in January and is used as a trial for the Timico Cheltenham Gold Cup.
Conor White, marketing communications manager at BetBright, said: “We are thrilled to renew our sponsorship with Cheltenham Racecourse for a further three years.
“As racing fans it has always been important to us to support and promote Jump racing. We’re also looking forward to the fourth instalment of the BetBright Cup next year and are hoping that the British contingent can launch a more serious challenge in 2018.”
Carey Buckler, The Jockey Club’s regional head of partnerships for Cheltenham, said: “It is excellent news that BetBright will continue to sponsor at Cheltenham for another three years.
“The BetBright Cup at The Festival has been a real success story, having cemented the age-old Anglo-Irish rivalry at The Festival into a competition in its own right.”