Data: Average marketing spend of online gambling operators increased by 15% in Q118
In its latest survey, Online Gambling Quarterly shares some growth benchmarks of gambling marketing costs in Q118
In this article, Online Gambling Quarterly analysts share some growth benchmarks of marketing costs for the first quarter of the year.
In  Q118,  Global Gaming led marketing costs for year-on-year (YoY) growth with an increase of 590%; the average YoY growth in the quarter of all online gambling companies analysed was  15%.
Benchmarking marketing expenses is tricky because the definition of marketing expenses can vary from company to company.
Nevertheless, the analysts at the Online Gambling Quarterly tried to base the analysis on comparable figures including the cost of affiliates:
- Average growth – On average, marketing costsin Q1/2018 (compared to the previous year) increased by 15%.
- Median growth – The median marketing costsin Q1/2018 (compared to the previous year) increased by 15%.
- Highest growth rate – The highest growth had Global Gaming with 590% (compared to the previous year).
- Lowest growth rate – The lowest/negative “growth” in Q1/2018 (compared to the previous year) had Bet-at-home with -48%.
- The average marketing margin (marketing costs in % of net revenue) of the “established” operators (excl. companies launched recently) was 31% in H2/2017.
For more information on the report, click here.