12BET nets badminton sponsorship
Asian-facing operator signs three-year partnership with the All England Badminton Championships
12BET has signed a partnership deal with the YONEX All England Badminton Championships to sponsor the competition for the next three years.
More than 31,000 fans fill out the Birmingham Arena each March for the event while an audience of 275 million people watch on television in key 12BET markets like Asia and Europe.
Rory Anderson
12BET spokesperson Rory Anderson said: “We are impressed by the huge reach of the YONEX All England Badminton Championships, especially in Asia which is a key market for 12BET.
“For this reason we are pleased to be able to sign a three year partnership agreement where we can promote our betting services to a large, engaged audience,” he added.
12BET also sponsored the 2018 table tennis World Cup in London last February.