The Stars Group to relaunch affiliate programme with Income Access

Paysafe Group marketing provider Income Access has announced it will power The Stars Group’s (TSG) newly-relaunched affiliate programme Stars Affiliate Club.

Stars Affiliate Club supports affiliate marketing for TSG brands including PokerStars, PokerStars Casino, Full Tilt, BetStars and Sky Bet by Stars in Italy.

Income Access software will offer TSG affiliate partners a single resource to simultaneously promote multiple brands and leverage the support of Stars Affiliate Club’s team of industry specialists.

TSG has chosen to relaunch its affiliate programme following the July acquisition of Sky Betting & Gaming and the formation of Fox Bet in the US earlier this month.

TSG’s department head of affiliates Jason Prasad said: “We believe Stars Affiliate Club is the first programme of its kind in the industry.

“The affiliate team here has worked closely with our partners on this for some time and we’re really excited to see it in action.

“It’s a big step forward in our goal to become the number one affiliate programme worldwide,” he added.

Income Access spoke to EGR Marketing in February about whether operators should outsource their affiliate programmes or build them in-house.

Tara Wilson, SVP and general manager at Income Access, said: “Partnering with TSG, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility, represents a landmark occasion for Income Access.

“Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands,” she added.