Betway adds six years to West Ham United partnership
Operator salutes the biggest partnership deal in its history after extending sponsorship agreement with Premier League club
Betway has sealed the largest partnership deal in its history after renewing its sponsorship agreement with West Ham United for six more years.
Betway has been the Premier League club’s principal partner since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised, according to the operator.
Betway CEO Anthony Werkman said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.
Betway CEO Anthony Werkman and West Ham joint chairman David Gold
“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.
“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club,” he added.
Betway is the club’s front of shirt sponsor and has also helped fund initiatives including the Betway Academy, Betway Fan Taxi and the West Ham Supermarket Sweep.
West Ham United’s vice-chairman Karren Brady said: “We are delighted to once again extend our partnership with Betway.
“After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the club, which shows the faith that Betway has in West Ham United.”