Former LeoVegas deputy CEO joins Trustly as CMO
Louise Nylén gears up for “interesting future” at payments firm
LeoVegas’ recently-departed deputy CEO Louise Nylén has joined payments specialists Trustly.
Nylén has been named CMO at Trustly, a position she held for more than three years during her time with LeoVegas.
Her departure from Leo was announced at the operator’s Q2 results earlier this month.
Nylén said: “The payments world is going through an intense period with massive structural changes where providers like Trustly have a very interesting future.
“Trustly has a unique product, a high-quality service and a unique first-mover advantage – important success factors that made it very interesting for me to join and build a strong brand that appeal to merchants and consumers alike.
“I am looking forward to seizing the opportunities that lie ahead and contributing with my experiences from marketing and online retailing when entering new geographies,” she added.
Trustly CMO Louise Nylén
Founded in 2008, Trustly is a Swedish FinTech company that makes online banking e-payments, to and from consumer bank accounts at more than 3000 banks in 29 European markets. The firm is best-known for its Pay N Play product.
Trustly CEO Oscar Berglund said: “I am delighted to welcome Louise to Trustly.
“Her marketing expertise, proven ability to drive successful growth and solid leadership skills make her a valuable addition to the team as we build the next-generation payments network.”
LeoVegas hired Kindred Group’s Sweden country manager Dersim Sylwan as its new CMO in July.