KaFe culture: how KaFe Rocks stormed up the Power Affiliates rankings
KaFe Rocks breaks its silence as chief executive Simon Pilkington opens up about managing a high-flying affiliate firm through the coronavirus crisis
26/05/2020
EGRfifth placeEGR IntelEGR Intel: What can you tell us about the KaFe Rocks business?Simon Pilkington (SP):EGR Intel: How has the business grown? SP:EGR Intel: The KaFe Rocks website doesn’t reveal much, but it does place a massive emphasis on working from home. Why? SP:EGR Intel: Does remote working solve the talent pool problem of being bound to one hub like Malta or Gibraltar? SP:EGR Intel: Your remote-working experience must have helped with home working for the coronavirus mitigation?SP:EGR Intel: Is it business as usual then? SP:EGR Intel: How are you trying to keep spirits high during the lockdown?SP:EGR Intel: Congratulations on becoming CEO, by the way.SP:EGR Intel: How did you become chief executive? SP:EGR Intel: Do you have a history in online gaming? SP:EGR Intel: What is the breakdown by vertical of the KaFe Rocks affiliate portfolio?SP:EGR Intel: Have you seen an uptick in casino activity during lockdown?SP:EGREGR Intel: How important is reinforcing a responsible gambling message considering the uptick?SP:EGR Intel: Which territories are key for KaFe Rocks?SP:EGR Intel: Some of your biggest competitors in the EGR Power Affiliates list are huge PLCs. Does KaFe Rocks have an advantage in that it doesn’t have to answer to shareholders? SP: