Paddy Power pokes fun at Arsenal with tree-planting marketing campaign
Operator takes opportunity to rub salt in the wounds following the London club’s failure to win since Premier League restart
However, after back-to-back defeats to Manchester City and Brighton, Paddy Power pledged to plant 6,000 trees each time Arsenal fail to win a match, doubling Bellerin’s offering.
Paddy Power will donate the trees via Bellerin’s initial campaign, which was set up in partnership with Vermont-based non-profit group One Tree Planted.
A spokesperson for Paddy Power said: “Since the Premier League has returned, an area the size of a football pitch is destroyed twice a week by Arsenal’s defence. We decided to step in and help ‘hectare Bellerin’ out – after all, his team can’t defend their goal, let alone planet.”