Bet365, Betway and Betfair are the industry’s leading affiliate advertisers in the Americas in winter 20/21
Online Gambling Quarterly takes a closer look at the top advertiser brands on affiliate sites in the Americas
US and Latam overview
Betting-specific affiliate benchmarking
- Bet365 is the leader in Mexico with appearances on 95% of the country’s betting affiliate websites. Codere at 91% earns the second spot in Mexico.
- Bet365 leads in Colombia. The operator is showcased on 73% of sites, quite a bit ahead of second and third place Betway and Betfair, which appear on 60.1% and 59.9% of betting affiliate sites, respectively.
- Bet365 shows up on 95% of affiliate sites in Argentina.
- Brazil: bet365 leads the pack, appearing on 96% of the sites. Betway follows at 82% and third in the rankings is Betfair at 75%.
- In the US, bet365 (80%), FanDuel (75%), and DraftKings (74%) are the top operators on affiliate betting sites.
Casino-specific affiliate benchmarking
- Mexico’s leader is Codere. The operator has a presence on 89% of the 84 casino affiliate sites analysed. Betway follows at 74%.
- In Colombia, Betsson leads. The operator appears on 65% of casino sites.
- In the Brazil, 22bet is listed on 74% of casino sites. Betfair (74%) and bet365 (70%) are the second and third most listed on casino affiliates.
- In Argentina, Betsson appears on the most casino affiliates: 77%. Betway has a strong affiliate presence as well at 75%.
- Of the affiliate websites analysed in the US, Unibet(74%) and Betfair (68%) are the leading brands followed by BetMGM and SugarHouse.