Women in gaming: Is our marketing diverse enough in igaming?
As part of our International Women's Day series this month, Crystal Content MD Sharon McFarlane urges the importance of gender inclusivity in campaigns and messaging to cater for diverse audiences
Sharon McFarlane is managing director of Crystal Content, a marketing agency that specialises in the igaming field. She has 11 years’ experience in this field, and Crystal Content has been shortlisted as marketing agency of the year and marketing and PR supplier of the year.