Should operators be using blog content to drive traffic from social media channels?
In a series of monthly articles, Digital Footprints looks at the opportunities about the effectivity of using blog content to drive traffic to the operator’s website
Why is blog content important?Where does social media come into this?Case Study: UnibetWhat kind of blog content can you create?It’s worth the effortSharon McFarlane is the managing director of Digital Footprints – a digital marketing agency that specialises in igaming. She has eight years’ experience in the industry and has contributed regularly to industry magazines and conferences sharing her expertise on all things digital marketing. Her company (www.digital-footprints.co.uk) offers an outsourced solution for igaming businesses when it comes to content marketing, social media, UX design, website design, branding and conversion rate optimisation.