Q&A: Devin Heffer on Hollywoodbets’ CSR strategy promoting RG while sponsoring a Premier League team
Hollywoodbets brand and communications manager discusses where the relationship with Brentford can lead for both sides
EGREGR Marketing: How has the relationship with Brentford evolved?Devin Heffer (DH): EGR: Once Brentford were promoted, was there a big change in the sponsorship requirements compared to the Championship?DH: It wasn’t significantly different because it wasn’t a big talking point. We already place a huge focus on compliance, so we made sure that we abided by the Premier League rules and those of the UKGC. We also moved from an associate sponsor (on the back of the jersey) in the Championship to a principal partner (front of jersey) for the Premier League, so already, there was more we learned along the way. We also went from the closed-door Championship experience (with no fans) to the Premier League with a full stadium. Throughout the whole sponsorship and change in Leagues, we had Brentford guiding us.EGR: Are there any plans for the 2022/23 season in terms of what you’re going to bring Brentford and the local community of Hounslow as well?DH: EGR: Football and gambling sponsors is somewhat of a sensitive subject here in the UK, so was that something that weighed on your mind when you became front-of-shirt sponsors?DH:EGR: Are you looking at the possible changes to the regulations here closely? And are you worried that that could affect your relationship with Brentford? DH: .