Ladbrokes updates app for Cheltenham Festival
iOS app update integrates Racing Post coverage and adds forecast and tricast bets ahead of next weekâs Cheltenham Festival
 
Ladbrokes has made a host of changes to its iOS sports betting app in preparation for next weekâs Cheltenham horseracing festival.
The updates, which took place yesterday, have an overwhelming focus on horseracing markets, with users now able to customise their homepages to direct them straight to horseracing, as well as football markets when opening the app.
Racing Post race overviews, runner spotlights and tips have now been integrated to racecards on the app, while forecast and tricast bets have been added for both horse and greyhound racing.
A âreuse selectionsâ option has also been added to bet receipts, allowing users to quickly repeat particular bets.
The update comes a week after the UK bookmaker revealed its Mobenga mobile sportsbook is currently performing ahead of expectations and on âsome weekendsâ had amounted for as much as 60% of total digital gross win.
The new app, released in December last year, has seen mobile active users increase by 35% and the iOS version has already achieved 40% of the entire download total for 2013.