Wednesday round-up 26/11
This weekâs round-up includes new app launches from 666Bet and Marathon Bet, and Betsson investing in a mobile app start-up
666Bet has revealed plans to overhaul its mobile app in mid-December as part of a major product revamp. The operator will launch the new sports betting product in partnership with BetConstruct on 15 December with a more âirreverent and racyâ design than its current offering, chief executive Barry Martin said.
MarathonBet meanwhile launched a redesigned version of its own sports betting iOS and Android app. An email sent to customers late last week revealed the appâs relaunch which has been designed to accommodate a number of undisclosed new features that are to be added to the app in the coming weeks. The redesign has also improved access to sports events and market pages.
Malta-based operator Betsson invested SEK1.8m (£160,000) in Swedish start-up app development firm Rush Sports last week. The investment comes as Rush Sports released its first in-running betting app Rush Football, which enables customers to check the status of their bets against live results and game statistics. Betsson CEO Magnus Silfverberg said the investment was âpart of Betssonâs investment strategyâ to âstrengthen the companyâs position in the marketâ.
BetVictor rolled out an update to its BetVictor Darts app ahead of the PDC World Championships which start next month. As well as fixing minor bugs, various user experience improvements were rolled out to make the app more intuitive. Unibet also rolled out a minor update to its Spin City app, correcting a bug that prevented bonus rounds paying out to certain customers.
Both Betfair and Unibet signed Wi-Fi sponsorship deals with football clubs this week to power internet connectivity at their respective football stadia. Liverpool FCâs Anfield stadium and Celtic FCâs Celtic Park will have their Wi-Fi channels sponsored by Betfair and Unibet respectively, allowing matchgoers to bet on-site using their mobile devices.