Unibet revamps mobile live casino offering
Operator cites capacity issues and Euro 2016 opportunity as drivers for new launch
Unibet has revamped its live casino in partnership with Evolution Gaming, increasing the number of tables on offer to customers and rebranding its look.
The firm, which unveiled its new live casino last week, said it had experienced âtremendous growthâ in live casino over the last few years, resulting in full capacity of its two Evolution studios in Riga and Malta.
And the Stockholm-listed operator took the decision to increase its live dealer offering from 13 to 20 tables, with the option of adding further tables in the future.
âOverall, the offering now represents one of the absolute best on the market,â Daniel Eskola, Unibet chief product officer, told EGR Mobile Intelligence.
“The previous environment was not big enough to accommodate the number of players launching the live casino product,” he added. “As customer experience is top of the mind for us, there was an urgent need to drastically increase the amount of tables on offer. This also gave us an opportunity to completely rebrand and revamp the studios, modernise the look and feel and create a better representation of our brand values.”
Eskola said it was âcrucialâ the firm launched the new environment before the start of this summerâs European Championship finals.
âIt is no secret that the cross sell from sportsbook to live casino works well,â said Eskola. âThe Euros brings in a lot of new depositing players so it is important that the players easily find a seat at the blackjack tables.â
The chief product officer also said mobile is a “big part” of its strategy and mobile players make up around 40% of its live casino users.
“Itâs important that our players can enjoy our games on whatever device they choose to play on and this focus area is something that is constantly worked upon to improve the experience across all channels,” said Eskola.
Included in the changes is an upgrade of roulette to Evolutionâs Immersive lite table, and an exclusive casino holdâem table will be added to its offering shortly.
Smaller additions include customised roulette turrets and cufflinks for male presenters.
News of Unibetâs new live casino comes after GVC Holdings brand CasinoClub recently launched a live dealer product for the first time in partnership with Evolution Gaming.