Insight: Lessons from social
Research from retention automation platform Optimove shows mobile players convert to RMG at almost twice the rate as web players
New research from Optimove has shed a light on the scale of the mobile opportunity and the ways in which operators can leverage social users on mobile into RMG.
While the research showed that mobileâs share of users in the social casino space was growing at an annual pace of 1.5% to a current average of 65%, of more interest to operators will be the findings relating to how mobile players convert faster than those on desktop.
âOur research shows that mobile players exhibit faster progress across all metrics,â the report said.
âThey convert faster into paying customers, they make their second payment – as well as subsequent payments – faster, they play more often and they initiate more sessions each time they play,â it added.
The research found that mobile players convert to RMG at 1.9x the speed as web players in a trend which has seen many mobile casino operators invest in gamification features in a bid to capitalise on the trend.