Tangelo launches Facebook Messenger chatbot
‘Rich the Cat’ offers automated customer service responses, as developer looks to improve UX customer engagement
Tangelo Games has developed a Facebook Messenger chatbot for its gaming platform Best Casino, a move it says will improve customer engagement and experience.
The newly-created chatbot, titled Rich the Cat, is open initially to selected VIP players and offers automated customer service responses as well as the possibility of playing a game exclusively developed for the platform.
Powered by the latest Facebook API and in-house AI system, Tangelo can connect and interact with its users without asking them to download any of its apps.
Tangelo said the chatbot, designed specifically for mobile, is capable of learning and evolving by studying and analysing players’ behaviour.
“The Social casino industry needs to push its boundaries in terms of new platforms, territories and genres and we want Tangelo to lead this revolution,” Vicenc Marti, president of Tangelo.
“This is the first of several projects led by innovation that we aim to commercialise throughout 2017 in order to pursue this goal.”
Tangelo managing director Oscar Fonrodona added the move will improve the overall customer experience and increase its business metrics.
“Tangelo Games has always placed tremendous importance on connecting with gamers wherever they are,” said Fonrodona.
“By tapping into new resources like Facebook chatbots, we engage both our fans and the huge audience that Facebook has.”