The pay and play boom in the Nordics
EGR Technology sits down with Soft2Bet Finland country manager Lasse Itainen to discuss how the region flocked towards new payment providers and what the future holds for the no-registration vertical
EGR TechnologyEGR Technology: Why are new payment providers, such as Trustly, of such benefit to the online gaming industry?Lasse Itainen (LI): EGR Technology: Is improving player experience the main objective of these payment solutions? LI: EGR Technology: Why are the Nordics seemingly far more engaged with these payment solutions than other regions?LI: EGR Technology: Do more streamlined and faster payment solutions have any RG complications in your view?LI: EGR Technology: Do you expect to see these payment solutions adopted across the online gaming space outside of the Nordics or is this to remain a more niche product?LI: EGR Technology: Has pay and play been impacted by the new Swedish deposit limits introduced in July?LI: EGR Technology: Where do you see the payments solutions market in the next 12-24 months?LI: