Tech talks: Beyond the Euros – automated engagement the key to retention
As the betting fervour around Euro 2020 subsides, the challenge for operators is to retain and engage punters during the new football season, writes Betegy CEO Alex Kornilov
Harnessing the true value of dataPerfecting personalisationAlex Kornilov is the CEO and founder of Betegy. His company provides global betting operators and media outlets with analytics and data visualisation by generating high-quality personalised content using machine learning algorithms. Betegy’s clients include the likes of ESPN, Yahoo Sports, Bwin, PariMatch, Tipico and Sportsbet.io,