Blood on the tracks: How affiliates have been impacted by the US' explosive growth
The speed and scale at which sports betting has been regulated across the pond has created deep structural problems when it comes to affiliate tracking, writes Jake Pollard
17/01/2023
EGR
Tracking handicaps
Fast moving
Untenable model
US versus mature markets
Growing pains
How much GGR does the US affiliate sector generate?
Better Collective's rev-share shift