Optimove iGaming Pulse: New players' retention rate drops YoY

Sports KPIs

Average bet amount per active player

Average number of bets per active player

Average net gaming revenue per active player

Average number of activity days per active customer

Average number of deposits per player

Average monthly single deposit amount distribution per deposit

Average monthly total deposit amount distribution per deposit

Casino KPIs

Average bet amount per active player

Average number of bets per active player

Monthly net gaming revenue per player

Average number of activity days per active customer

Average number of deposits per player

Average monthly single deposit amount distribution per deposit

Average monthly total deposit amount distribution per deposit