Poll results: GVC onto a winner with grey market strategy
More than half of poll respondents believe operator's grey market push will succeed over bwin.party's in the long term
GVC Holdings’ profitable expansion into grey markets is set to be more fruitful than bwin.party’s shift to purely regulated revenues in the long-term, according to respondents to this week’s poll.
The two operators are taking contrasting approaches which were reflected in recent financial results after bwin.party recorded a 6% year-on-year fall in Q1 revenues after exiting a number of grey markets including Argentina and Eastern Europe.
However, GVC reported it was performing at “record levels” with its brands in grey markets including Latin America, Turkey and Greece, performing particularly strong.
With this in mind, this week we asked eGaming Review readers which approach to grey market activity you think will pay off in the long-term?
The majority (52%) of respondents said GVC’s grey market expansion is the right approach, while only 25% were prepared to bet on bwin.party’s shift away from grey markets pulling off.
Nearly a quarter (23%) took a firmer stance on the issue by claiming markets where the egaming law is unclear should be avoided entirely if long-term success is to be achieved.