Ultimate Gaming CMO Versaci exits
Joe Versaci steps down from his role after overseeing the online operator's marketing strategy in Nevada and New Jersey
Ultimate Gaming’s chief marketing officer Joe Versaci will step down from his role at the online operator later this monthafter two years in the role.
Versaci was part of the team that saw Ultimate Gaming become the first licensed online poker operator to go live in Nevada in April last year.
He was also played a central role in devising and implementing Ultimate’s marketing strategy in New Jersey following the launch of its ultimatepoker.com and ucasino.com sites with land-based partner Trump Taj Mahal.
“Now that both brands are live I am starting to be drawn to other challenges and it felt like the right time to move on,” Versaci told eGR North America.
“I have the utmost respect for the team at Ultimate Gaming and wish them nothing but success moving forward,” he added.
Versaci will continue to offer his services to Ultimate Gaming on a part-time basis while a replacement is found and the handover is complete.
“The last two years have taught me a lot. Most specifically that operating in regulated or ring-fenced markets creates a new and unique set of challenges, specifically in the monetisation and retention of real-money gamers,” he said.
“We are very grateful for Joe’s contributions to our efforts and wish him all the best in his future endeavors,” said Ultimate Gaming CEO Tobin Prior.