Betting on Bilzerian: How a social influencer model might keep down acquisiton costs
By leveraging Instagram star Dan Bilzerian’s massive following to cut CPAs. BlitzBet’s executives explain what enticed them over to the start-up
EGR North AmericaEGR North America (EGR NA): How were you both enticed over to BlitzBet after having worked together previously at The Stars Group?Andy Lee (AL):EGR NA: What markets are you looking at entering and how will the low CPA model work?AL:IM:EGR NA: How did Bilzerian’s involvement in BlitzBet come about?AL:EGR NA: Why has this influencer-led model not yet been exploited by other operators? The only example I can think of is the Barstool Sportsbook or Swedish soccer star Zlatan Ibrahimovic and Bethard, but his influence was never properly leveraged.AL:EGR NA: What have you learned from your time at The Stars Group and other tier-one operators that you can bring to BlitzBet?AL:IM:EGR NA: How will Dan Bilzerian be properly integrated into the brand?AL:EGR NA: What sort of team have you forged at BlitzBet? Have you brought on any other former colleagues, and how did you coax them over?IM:AL: