Change for the better: Kaizen Gaming on new markets and regulatory challenges closer to home
EGR Intel chats to Kaizen Gaming CEO George Daskalakis about the challenges of rebranding, hiring the right team and dealing with a troubling Greek market
EGR IntelEGR Intel: How did Kaizen Gaming navigate the pandemic in 2020 and what impact did it have on the group? George Daskalakis (GD):EGR Intel: You took the decision to unveil the new corporate branding last July, what was the thinking behind the branding?GD:EGR Intel: How has the relationship with OPAP developed and what does the investment they bring allow Kaizen to do?GD:EGR Intel: Kaizen has made senior international hires of late, but what made those candidates Kaizen material and what are they bringing to the company?GD:EGR Intel: Your Betano brand was recently granted an online sports betting licence in Germany. What are your plans and hopes for the German market given the regulatory headwinds?GD:
Expanding outside of Europe was a symbolic milestone for Kaizen, which made it clear that we do not see Europe as our frontier